As a business owner you already know that without customers you have no business, that’s why you need to be constantly engaged with them. There are plenty of companies that simply don’t understand this concept. The most successful brands will interact with their customers through a bunch of different platforms. Bear in mind that engaging your customers doesn’t mean shoving a sales pitch in their face as often as possible. It is giving your customers something of value.
Here are some effective ways to keep customers engaged.
- Invest in building connections
There has been plenty of research that has looked into how important it is to build a connection with your customers. You need to get to know your target audience and give them something to connect to. Businesses that accomplish this get to charge higher prices and have incredible consumer loyalty. The perfect example of this is Apple, people line up for days when they launch a new product and their products aren’t exactly cheap relative to their competitors.
- Use technology to your advantage
You have to have being living under a rock for the past decade if you don’t know how much social media can impact your business. While you can use social media to answer customer service questions or to share content it has other uses too. You can get feedback from customers so you can find out what products they want to see or how you can make your products better.
- Share something exclusive
Give your customers some exclusive content or discounts that aren’t available to the general public. This can be anything from a 10% off coupon or a sneak peek into a new product or service. You can use social media platforms and work with influencers who can help you get your message across.
- Give something away
Everybody loves free stuff, so give them some. Hold a contest that’s just for customers, it serves two purposes, first it grabs their attention and you reward them for their participation. It can be something as simple as post some creative pics on social media and tag your business.
- Build a community
Communities and forums are great places to build customer engagement. They have been around for ages and they aren’t going anywhere. You can talk to your customers directly and have discussions or answer some questions. Forums used to be a part of your website but now with social media platforms like Facebook, Linkedin and Google+ allow you to create communities on their channels.
There are plenty of ways to engage with your customers, but get creative as to how you go about it. Don’t be afraid to think of something original.