Improve Your Online Presence and Get Noticed

Improve Your Online Presence and Get Noticed

Being an entrepreneur means you have to wear a lot of hats and one of those hats is marketing.  Marketing today means having a strong online presence, no matter what your business is chances are that many of your customers will find you on the web.  Consumers know their way around the web and when they are looking for something they know where to find it.  For a business owner this means putting your best digital face forward and making a customer feel comfortable in choosing you.

Improving Your Online Presence and Get Noticed

Your online presence is more than just your website it is all your interactions online and off.  This means you need to not only market your business but guard your online reputation zealously.  You just cannot get away with not paying attention to your brand.  Here are some ways to improve your online presence.

Start with your website

First things first, start with have a website that is both mobile responsive and easy to navigate.  It also needs to include as much information about your company and what you do as possible.  You should also install security features to make sure that your customer’s information is taken care of and kept secure.  If you’re going to be selling products on your website via a shopping cart, make sure to get a good ecommerce platform like eComchain. Keep your site content fresh and up to date, it reflects that you are paying attention to your business and you’re on top of things.

Become the go to expert in your field

Doing things like “how to” advice, publishing blog posts or in some trade journals is more effective than direct, in your face advertising.  You customers want value so it is in your best interest to give it to them.  This doesn’t mean giving away all your trade secrets but it does mean offering help.  Use the work history and credentials that you have already established and then take them a step further.  The more you publish the better it establishes your authority.

Develop a video channel

YouTube is now the second largest search engine in the world, so you can’t afford to ignore it.  People also go there when they want to learn something, it is in your best interest to give it to them.  Create some videos about your company or the services you provide, how to information that’s your customer’s want.  Videos are far more likely to be shared than other type of media.  Here is a video showing you the types of videos you can create.

Customer Interaction

Every time you create a blog post, a social media post or publish an article you need to leave ways for your customers to get in touch with you.  Reply to questions or comments and get back to them as quickly as possible.  Your customers need to feel that they are valued and it will help your reputation stay positive.

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Effective Ways To Keep Your Customers Engaged

Effective Ways To Keep Your Customers Engaged

As a business owner you already know that without customers you have no business, that’s why you need to be constantly engaged with them.  There are plenty of companies that simply don’t understand this concept.  The most successful brands will interact with their customers through a bunch of different platforms.  Bear in mind that engaging your customers doesn’t mean shoving a sales pitch in their face as often as possible.  It is giving your customers something of value.

Here are some effective ways to keep customers engaged.

  1. Invest in building connections

There has been plenty of research that has looked into how important it is to build a connection with your customers.  You need to get to know your target audience and give them something to connect to.  Businesses that accomplish this get to charge higher prices and have incredible consumer loyalty.  The perfect example of this is Apple, people line up for days when they launch a new product and their products aren’t exactly cheap relative to their competitors.

  1. Use technology to your advantage

You have to have being living under a rock for the past decade if you don’t know how much social media can impact your business.  While you can use social media to answer customer service questions or to share content it has other uses too.  You can get feedback from customers so you can find out what products they want to see or how you can make your products better.

  1. Share something exclusive

Give your customers some exclusive content or discounts that aren’t available to the general public.  This can be anything from a 10% off coupon or a sneak peek into a new product or service.  You can use social media platforms and work with influencers who can help you get your message across.

  1. Give something away

Everybody loves free stuff, so give them some.  Hold a contest that’s just for customers, it serves two purposes, first it grabs their attention and you reward them for their participation.  It can be something as simple as post some creative pics on social media and tag your business.

  1. Build a community

Communities and forums are great places to build customer engagement.  They have been around for ages and they aren’t going anywhere.  You can talk to your customers directly and have discussions or answer some questions.  Forums used to be a part of your website but now with social media platforms like Facebook, Linkedin and Google+ allow you to create communities on their channels.

There are plenty of ways to engage with your customers, but get creative as to how you go about it.  Don’t be afraid to think of something original.

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